
Understanding the Concerns: Brands React to AI Search Ads by Microsoft and Google
Ad buyers told Reuters that Alphabet's (GOOGL.O) Google and Microsoft's (MSFT.O) are placing advertising into AI tests without offering a choice to opt out, a strategy that has already irritated some brands and risks additional criticism from the industry. The two computer behemoths are racing to update their search engines with artificial intelligence capable of producing textual replies to open-ended…