New AI Tools for Creators
One of the news items we can expect to hear about today is a new AI video-generating tool called Snap AI Video that is aimed at assisting creators who wish to create videos from simple text prompts. Snap AI Video is now available in beta for limited users on the web. Powered by its own video models, it employs guardrails against harmful content formation. AI-edited videos will all be watermarked, however so you can tell the user-generated clips apart.
What My AI Assistant can do with these new powers
Beyond music, Snapchat is also updating its generative AI assistant My AI to better understand complex Snaps. People can take pictures of foreign language text, and My AI will be able to translate it — facilitating easy communication between barriers!Premium Features for subscribers
As well, the service will implement a new ‘My Selfie’ feature that lets premium users adjust their Memories and put captions & Lenses over existing Snaps using AI. One of the exciting Lens is added that uses AI to show what they might look like in the future, similar to a trendy TikTok old-age filter. Users can even choose to show up in AI-generated images with their friends, ideal for those looking to get the creative juices flowing.
Better User Privacy and Profile Management
Snapchat is trying ways to upgrade the privacy and profile management for users. Now, users 16 and older can switch their accounts to be more or less private — opting for a personal and mystery like identity of user or going public with a broad profile that’s open to all eyes. The end result is a simpler user experience with the core components of communication, photography and entertainment up front.
One of the news items we can expect to hear about today is a new AI video-generating tool called Snap AI Video that is aimed at assisting creators who wish to create videos from simple text prompts. Snap AI Video is now available in beta for limited users on the web. Powered by its own video models, it employs guardrails against harmful content formation. AI-edited videos will all be watermarked, however so you can tell the user-generated clips apart.
What My AI Assistant can do with these new powers
Beyond music, Snapchat is also updating its generative AI assistant My AI to better understand complex Snaps. People can take pictures of foreign language text, and My AI will be able to translate it — facilitating easy communication between barriers!Premium Features for subscribers
As well, the service will implement a new ‘My Selfie’ feature that lets premium users adjust their Memories and put captions & Lenses over existing Snaps using AI. One of the exciting Lens is added that uses AI to show what they might look like in the future, similar to a trendy TikTok old-age filter. Users can even choose to show up in AI-generated images with their friends, ideal for those looking to get the creative juices flowing.
Better User Privacy and Profile Management
Snapchat is trying ways to upgrade the privacy and profile management for users. Now, users 16 and older can switch their accounts to be more or less private — opting for a personal and mystery like identity of user or going public with a broad profile that’s open to all eyes. The end result is a simpler user experience with the core components of communication, photography and entertainment up front.
Interactive Additions & Collabs
Such that the platform is planning on rolling out more interactive musi features, such as a Lip Syncing Lens for lipsynching to songs from its Sounds collection. The NYX Beauty Bestie Lens, too, has been enhanced with generative AI to offer customized beauty recommendations.
Snap has also created a new Snap Star Collab Studio initiative, which is meant to help content creators connect with brands by letting the creators provide them with engagement and demographic information. The platform was quiet open around the profiles creators post publicly has more than tripled over the past year and that Snapchat has a global user base of over 850 million people, most of who are 18+.
As Snapchat brings more and more to the table in terms of innovation, these updates illustrate how the company wants to improve user experience, while standing behind its ever-growing number of creators.
Such that the platform is planning on rolling out more interactive musi features, such as a Lip Syncing Lens for lipsynching to songs from its Sounds collection. The NYX Beauty Bestie Lens, too, has been enhanced with generative AI to offer customized beauty recommendations.
Snap has also created a new Snap Star Collab Studio initiative, which is meant to help content creators connect with brands by letting the creators provide them with engagement and demographic information. The platform was quiet open around the profiles creators post publicly has more than tripled over the past year and that Snapchat has a global user base of over 850 million people, most of who are 18+.
As Snapchat brings more and more to the table in terms of innovation, these updates illustrate how the company wants to improve user experience, while standing behind its ever-growing number of creators.
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