CleverTap announced the integration of OpenAI with its platform and the debut of Scribe, an AI-generated content producer. The AI content function may develop campaign creatives, analyze emotions, and rewrite them with a certain emotion in mind that connects with the companies’ users in mind. Customers will be able to use the functionality beginning in April.
Scribe can assess message emotion and provide the optimal option that consumers are most likely to engage with. Growth marketers can now use Scribe to auto-generate emotionally relevant copy and speed up content generation by employing only a few keywords. Brands may use the technology to automatically identify the tone of their messaging. Marketers may utilize emotion-based user interaction data to create hyper-personalized content that is consistent with the brand and also resonates with the user. Scribe is presently accessible by invitation only to CleverTap Enterprise customers.
According to Jacob Joseph, Vice President of Data Science at CleverTap, research shows that marketers now have only two seconds in the digital domain to capture customers’ attention. Due to the short period, AI-powered advertising that exploits the correct emotions are required to effectively engage users. According to a recent remark by Joseph, these breakthroughs in AI have the potential to open up a new frontier for marketers and re-establish the importance of technology in MarTech.
Furthermore, CleverTap revealed that its cutting-edge technology, Scribe, can analyze the emotions represented in messages and provide more effective alternatives. This sophisticated solution enables marketers to automatically determine the tone of their messaging. According to the firm, by employing Scribe, marketers can leverage data on user interaction through emotion analysis to generate highly personalized content that corresponds with the brand’s identity and resonates with the user. Scribe is currently only available via invitation to CleverTap Enterprise customers.
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